Free Instagram Engagement Rate Calculator

Engagement rate is a social media marketing metric that evaluates how active followers and users interact with a post on a social media platform. The higher the engagement rate, the more that content resonates with other users.

To improve your engagement rate, you’ll want to experiment with things like:

• Posting at your personal Best Time to Post;
• Uploading Instagram Reels; or
• Using relevant hashtags.

Check out our guide to learn how to improve your engagement on Instagram.

According to a 2024 study by Later, the average Instagram engagement rates are:

• 10.09% for Instagram Feed Posts;
• 1.87% for Instagram Stories; and
• 6.21% for Instagram Reels.

This rate depends on your industry and your number of followers, with nano influencers (with 0 to 10K followers) typically having the highest engagement.

Download the 2024 Influencer Benchmark Report to get more details on industry and platform averages.

If you want to calculate your Instagram engagement rate manually, add up the average number of interactions (comments, shares, and likes) on a post and divide by how many followers you have.

Our hack? Use Later’s Instagram Engagement Rate calculator above for free and download our latest Influencer Marketing Benchmarks Report to see how you compare to other influencers

Finding your engagement rate is as easy as 1,2,3 with the Later Instagram Engagement Rate tool. Follow these steps:

1. Enter your Instagram stats: All we need is your follower count, average likes, comments, reach and impressions per post.
2. Press “Calculate”: Ditch the formulas and let us do the math for you.
3. Compare with researched benchmarks: See how your engagement rate compares to similar accounts.

If your Instagram engagement rate is low, you can see it as an opportunity to try new things that your audience - and the Instagram algorithm - might respond better to.

Try filming Instagram Reels, start getting candid on your Instagram stories, or post at different times of the day to see what helps your engagement.

Check out our guide here to learn more about improving your engagement on Instagram.

There’s a reason that influencer marketing sells; people trust influencers! It is said that 69% of people trust influencers, friends and family over brands.

Investing in an influencer marketing platform like Later Influence connects you with creators’ loyal audiences and builds positive brand associations, leading to improved engagement and profit.