LATER INFLUENCE
The best CPG influencer marketing solution
Later Influence delivers award-winning campaigns backed by our #1 platform. Attract and retain new customers with winning strategies that boost brand awareness and drive sales.
![Creator poses with Beast energy cookie](png/the-best-cpg-influencer-marketing-solution97c8.png?w=1136&h=960&q=80&fm=png)
![Creator poses with Beast energy cookie](png/the-best-cpg-influencer-marketing-solution97c8.png?w=1136&h=960&q=80&fm=png)
Authentically promote products
Later Influence helps you find trusted influencers that sell.
Find the right influencers
We work with you to find creators that match your brand & goals.
Manage campaigns & payments
Plan campaigns & automatically compensate creators in the platform.
Easy Influencer Marketing
Put your products in the hands of trusted creators
![Later Influence is used by a CPG brand to recruit and collaborate with creators.](https://images.ctfassets.net/nfpsrlop6sws/3zRKew3BW3cdD7YQfuyKVm/1cf1d6f21376aa69c6d39bed6363ba6c/easy-influencer-marketing.png?w=1136&h=960&q=70&fm=png)
- 1.
Find influencers your audience loves
Search, filter, and activate influencers to create authentic brand content across all social platforms.
- 2.
Manage all communication in one tool
Build relationships with creators, track campaigns and review drafts with our influencer management tools.
- 3.
Scale your influencer marketing campaigns
Scale with ease with a platform that streamlines campaigns from influencer discovery to execution and reimbursement.
- 4.
Collect ratings & reviews
Use your influencer programs to drive ratings & reviews that boost consumer loyalty, and outperform the competition.
Where CPG influencer marketing meets innovation
![Creator poses with Clif Bar with image featuring key campaign results](https://images.ctfassets.net/nfpsrlop6sws/5TxVge0Nyma9EshqHFmt4j/b0055de21bf06482951c82d317c5bc21/outcomes-driven-campaigns.png?w=1136&h=960&q=70&fm=png)
Outcomes-Driven Campaigns
Harness the power of authentic CPG influencers
Later Influence helped CLIF Bar create 138% more influencer content, improve efficiency, and save $265k and +2,500 hours in one year.
Start scaling your influencer program today.
![Use Later Influence Services to find creators and manage campaigns](https://images.ctfassets.net/nfpsrlop6sws/4VxbBqksX7DYskc7NjTxe3/1c261f2314b77f14afa2755bcc966410/end-to-end-marketing-services.png?w=1136&h=960&q=70&fm=png)
End-to-End Marketing Services
Influencer marketing, your way
Work with our dedicated experts to execute a winning CPG influencer strategy based on your unique brand and products.
Our Service packages include campaign planning, persona development, incentive budgeting, and more.
![Conversions and engagements are measured within Later Influence](https://images.ctfassets.net/nfpsrlop6sws/5jhwGNvLuAO6LMuIrMCfte/0202bf1feacb56cff90afcae37ce3e71/influencer-marketing-services-data-driven-results.png?w=1136&h=960&q=70&fm=png)
Data-Driven Results
Easily measure impact
Later Influence helps you analyze performance and track conversions across campaigns to identify new opportunities and optimize in real time.
Testimonial
Why CPG brands love working with Later Influence
![Later user Clif bar logo](https://images.ctfassets.net/nfpsrlop6sws/7DfjliJUsF4VCh2qrwjgn3/764daf6de35ceab9f198dfa14f05e560/clif-logo.png?w=616&h=616&q=50&fm=png)
(Later) makes dealing with the world of influencers as turnkey as it can be. I consider them partners. The influencer landscape is constantly changing and evolving. (Later) helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.
Drew McGowan
Clif Bar & Company, Communications and Influencer Marketing Strategy
Get real ROI from your CPG influencer marketing
Promote and sell products authentically with Later Influence.